Built for families, by parents.
We're Daniel and Milena. Parents of three, building Coren in Valencia.
Why we built this
Coren started the way these things start, with a question from one of our kids. Our oldest asked for pocket money, and then kept asking how much was left, and then kept asking again. As the finance one in the family, Daniel built a spreadsheet to track it. Then a dashboard. Then a more elaborate dashboard. At some point Milena said: this should be an app. We looked. Nothing fit. So we started building one.
Daniel
Daniel spent two decades in finance and strategy before this. Companies, markets, teams under pressure. Coren is what happens when that experience gets applied to something much smaller and much more personal. A kid, learning what a coin means for the first time.
Milena
Milena leads on brand and how Coren feels to use. Years in design and operations taught her that the best systems are the ones you stop noticing. They just work. That's what Coren tries to do with family money: be there, be clear, be steady, then get out of the way so the conversations can happen.
Coren is just the first step
We're building more than one product. Coren is where it starts, because money is one of the first big things kids meet in the world, and we wanted to get that part right. Everything we build is designed to last. Like a family. Like a good habit. Like a question your kid asks you that they'll remember when they're 30.
Privacy, safety, and integrity
No ads. No data sales. EU data hosting. Compliant with GDPR Article 8, Spanish LOPDGDD, US COPPA, and EU DSA Article 28(1). Independent compliance reviews documented and available on request. Your family's data belongs to your family.